The Tourism Trust Fund (TTF) was established as a joint initiative of the European Union (EU) and the Government of Kenya (GoK) following the signing of a Memorandum of Understanding (MoU) in November 2001.

The Tourism Trust Fund manages two joint programmes - the Tourism Diversification and Sustainable Development Programme (TDSDP) and the Tourism Institutional Strengthening and Market Promotion Programme (TISMPP).

TTF’s mission is to contribute to poverty reduction and private sector growth in Kenya, whilst ensuring a sustainable use of natural resources and optimization of tourism satisfaction.

In April 2002, a Board of Trustees (BoT) was created with responsibility for overseeing the implementation of the two programmes. The Board was constituted a representative from each of the following organisations or interest groups:

CEO - Dr. Dan Kagagi

Finance and Administration Manager- Elizabeth Musyoka

Business Advisory Services Manager - Wangechi Mwai

Tourism Development Manager - Sammy Kibet