For the projects and marketing plans funded and supported by TTF to succeed, there is a need for the creation of an enabling environment for tourism development within Kenya.

Over its long history, the Kenyan tourism sector has shown itself to be adaptable, capable and dedicated to the future of the industry.

But issues of infrastructure, poor security and telecommunications ultimately limit the development of business, and TTF supports and encourages initiatives and policy that will help create an environment in which tourism enterprise can flourish and grow.

Equally, we support the establishment of genuine partnerships between the private and public sectors, and joint participation in policy, regulation, promotion and development.

Both sectors have a vested interest in sustainable development and effective destination marketing, and TTF is committed to working towards improving the opportunities for both.