The Tourism Trust Fund manages two joint programmes - the Tourism Diversification and Sustainable Development Programme (TDSDP) and the Tourism Institutional Strengthening and Market Promotion Programme (TISMPP).

The TDSDP programme is designed to diversify the tourism product by supporting new and existing ventures, projects and initiatives. It aims to create an enabling environment for tourism development and to enhance product quality, sustainability and market acceptability.

The purpose of the TISMPP aims at establishing a sustainable base for repositioning and revamping Kenya as a tourist destination. The focus of the component is to provide resources to support the regional and international marketing of the destination, primarily carried out by the Kenya Tourist Board.