To support products initiated within existing tourism circuits, in line with regional plans taking into consideration self-sustainability.

Kenya’s competitive advantage lies in its’ diverse natural resources, which is the base on which tourism is developed. To secure this, TTF will support conservation efforts that ensure protection and sustainable management of Kenya’s rich natural resources.

The natural resources will provide the basis for identifying and developing new products, which capitalize on the diverse attractions, such as the Great Northern Frontier with it’s rich landscape or the Great Rift Valley with its natural springs and volcanic activities.

These developments will be guided by carefully devised regional tourism plans, which will determine the optimum carrying capacities of key regions, as well as determine requirements for infrastructure and communication networks or security provisions. Land management systems are also key to ensure the country’s physical capital base is protected and safeguarded.

The Key components includes: Asset Preservation Promotion of Sustainable Eco-technologies Local Capacity Building Marketing Facility for small and Medium Sized Enterprises

Asset Preservation

• Conservation area plans
• Tourism areas plans for protected and private / community owned wildlife & tourism areas
• Capacity building for locally based organizations in conservation and tourism management

Marketing Facility

• Marketing schemes for launching new products
• Marketing plans including packaging & promoting strategies
• Production of collateral and other promotional materials
• Low cost access to reservation and market information systems worldwide

Capacity Building

• Training and development schemes for SMEs/CBO in business management,
• Strategic marketing planning and analysis
• Capacity building for sectoral associations
• Support towards and accredited professional guide curriculum programme

Sustainable Eco-based Products

• Guidelines & manuals on best practices in design and development
• Grants for adoption to ecologically sustainable technologies
• Development and support for national certification scheme
• Environmental Impact Assessments
• Guidelines on best environmental practices in tourism and community wildlife tourism
• Financial and technical support towards sustainable technologies and new product development process (planning, design, research and costing)
• Provide new product developers with access to information on financial and support services
• Minor infrastructure improvements in critical spot
• Grants on cost sharing basis to community based and other new tourism products