The Tourism Trust Fund, (TTF) today officially handed over an accommodation site at Masinga Dam for the development of water sports tourism in Kenya.

The Tourism Trust Fund (TTF) has once again demonstrated its commitment to improve the quality of Kenya’s tourism products as it launches the preparation of the Greater Maasai Mara Tourism Development Plan through a grant to the total value of Ksh 16.3milion.
The Fund’s Chief Executive Officer, Dr Dan Kagagi, said that the status of the Maasai Mara as the 7th wonder of the world, due to its unique wildlife migration, meant that every effort must be made to protect and conserve this key resource through the sustainable development of the region.

The Tourism Trust Fund, (TTF) announced today the findings of an exit survey that surveyed over 2,400 international tourists at both JKIA and Mombasa airports in September to October last year. The Exit Survey, which was funded by TTF, is the first in-depth research on Kenya’s international market tourism market. The findings from the poll will help the Kenya Tourist Board, (KTB), develop more strategic and targeted marketing strategies as KTB will now have a better understanding of the international market and their perceptions and experiences of Kenya as a holiday destination.

Mombasa… The E-Tourism Conference, hosted by the Tourism Trust Fund, started today in Mombasa attracting over 100 delegates from the Tourism, ICT and financial services sectors. Safaricom, Africa Online and Kenya Airways were sponsors to the conference.

The conference was opened by Hon Raphael Muriungi the Assistant Minister for Tourism. Hon Muriungi stressed the need for both the public and private sector in tourism to work together and utilize all forms of online technologies.

“We are all learning of the rapid and unprecedented changes that ICT is creating in global tourism, and are beginning to realize that if both the private and public sector do not embrace both the web and new technologies then we stand to lose our ability to communicate and do business with a changing market. This is true for our entire continent”, said Hon Muriungi.

The Tourism Trust Fund, (TTF) is hosting Kenya’s second E-Tourism Conference on the 6th-7th July 2007. This follows last years highly successful E-Tourism conference in Nairobi , which was the first of it’s kind in Africa- raising awareness among the Tourism, Communication and Finance sectors of the great opportunities now available through online tourism, and the risk of Kenya’s tourism sector falling into a digital divide between the developing and developed world.