Tourism Trust Fund - Kenya - News

TTF SUPPORTS REGIONAL TOURISM ASSOCIATIONS

root — Thu, 03 Jul 2008 01:17:47 -0400

June 23rd 2008 was a significant day for Mt. Kenya Tourist Circuit Association (MKTCA) as it received funding of Ksh 9,210,000 to boost to their activities by TTF.MKTCA currently has four branches: Nyeri-Karatina, Embu-Kerugoya, Meru-Nyambene, and Nanyuki-Naro Moru-Timau.
The cheque and vehicle presentation was graced by the Minister of Tourism Hon. Najib Balala as well as the Minister for Gender and Children Affairs, Hon. Esther Murugi Mathenge, MP Nyeri Town.

TOURISM TRUST FUND HOSTS 3RD ANNUAL E-TOURISM WORKSHOP

root — Wed, 11 Jun 2008 08:34:29 -0400

Tourism Trust Fund successfully held the 3rd annual E-Tourism Practical Workshops from June 3rd to 6th at the Utalii Hotel. The workshops, which were a tremendous success, attracted over one hundred and fifty participants from the tourism industry reflecting the desire in the industry for practical and relevant training on E-Commerce.
The workshop which was graced by key industry players was opened by the Head of Delegation to the EC, Ambassador Eric van der Linden. In his opening remarks TTF Chief Executive, Dr. Dan Kagagi, highlighted the importance of tourism industry stakeholders making educated and inspired choices on how they present the destination to the world and the channels that they use to achieve this.

E-TOURISM PRACTICAL WORKSHOP June 3-6 2008

root — Mon, 26 May 2008 03:09:58 -0400

Following the unprecedented National crisis that overtook Kenya in 2008 and its devastating impact on the Tourism sector- there is now an urgent need for a review of the management of information during this period and to plan for the rebuilding and rebranding of the destination to recover from the damage done to the global brand image.

The role of new media and the internet during this crisis was of great significance and became a primary source for information, news, opinions and influence from outside the country and importantly, played an active part in the crisis itself as various involved parties used the media and dissemination of content to their advantage.

Tourism Trust Fund launches E-Tourism Seminars for the Sector’s recovery

root — Fri, 16 May 2008 01:53:58 -0400

The Tourism Trust Fund, (TTF) is launching a series of E- Tourism seminars on 3-6th June 2008 as part of their efforts to get the damaged tourism sector back on track and to look at how technology can be used in recovery initiatives.

The three phase seminars will commence with a day-long practical workshop on management of information during crisis periods that will include a review of how information pertaining to tourism was managed during the recent period of insecurity following the elections.

International experts will discuss case studies of how other destinations have handled crisis communications, including the 9/11 terror attacks, Bird Flu outbreaks and the Asian tsunami, before working with invited officials from both the public and private sector to devise a strategy for future management of crises.

The following three days will include separate training for individuals and organizations from the public and private sectors in online sales and marketing. The training will stress the importance of incorporating online elements into recovery strategies.

TTF Funds Accommodation Facilities for Africa Canoe and Kayak Championships at Masinga Dam

root — Wed, 23 Jan 2008 02:54:33 -0500

The Tourism Trust Fund, (TTF) today officially handed over an accommodation site at Masinga Dam for the development of water sports tourism in Kenya.

Tourism Trust Fund supports major Tourism Development Plan for the Maasai Mara Region

root — Wed, 31 Oct 2007 01:36:55 -0400

The Tourism Trust Fund (TTF) has once again demonstrated its commitment to improve the quality of Kenya’s tourism products as it launches the preparation of the Greater Maasai Mara Tourism Development Plan through a grant to the total value of Ksh 16.3milion.
The Fund’s Chief Executive Officer, Dr Dan Kagagi, said that the status of the Maasai Mara as the 7th wonder of the world, due to its unique wildlife migration, meant that every effort must be made to protect and conserve this key resource through the sustainable development of the region.

New Tourist Exit Survey Research Findings

root — Mon, 22 Oct 2007 06:58:17 -0400

The Tourism Trust Fund, (TTF) announced today the findings of an exit survey that surveyed over 2,400 international tourists at both JKIA and Mombasa airports in September to October last year. The Exit Survey, which was funded by TTF, is the first in-depth research on Kenya’s international market tourism market. The findings from the poll will help the Kenya Tourist Board, (KTB), develop more strategic and targeted marketing strategies as KTB will now have a better understanding of the international market and their perceptions and experiences of Kenya as a holiday destination.

E Tourism Conference

root — Tue, 31 Jul 2007 01:12:35 -0400

Mombasa… The E-Tourism Conference, hosted by the Tourism Trust Fund, started today in Mombasa attracting over 100 delegates from the Tourism, ICT and financial services sectors. Safaricom, Africa Online and Kenya Airways were sponsors to the conference.

The conference was opened by Hon Raphael Muriungi the Assistant Minister for Tourism. Hon Muriungi stressed the need for both the public and private sector in tourism to work together and utilize all forms of online technologies.

“We are all learning of the rapid and unprecedented changes that ICT is creating in global tourism, and are beginning to realize that if both the private and public sector do not embrace both the web and new technologies then we stand to lose our ability to communicate and do business with a changing market. This is true for our entire continent”, said Hon Muriungi.

TTF HOSTS SECOND E-TOURISM CONFERENCE

root — Fri, 29 Jun 2007 01:16:40 -0400

The Tourism Trust Fund, (TTF) is hosting Kenya’s second E-Tourism Conference on the 6th-7th July 2007. This follows last years highly successful E-Tourism conference in Nairobi , which was the first of it’s kind in Africa- raising awareness among the Tourism, Communication and Finance sectors of the great opportunities now available through online tourism, and the risk of Kenya’s tourism sector falling into a digital divide between the developing and developed world.

TTF Study on Tourism Economic Impact Analysis

root — Wed, 09 May 2007 02:40:39 -0400

The Tourism Trust Fund, (TTF), today announced the findings of an Economic Impact Analysis study that show the benefits of tourism to the Kenyan economy. The Study was commissioned by TTF, through funds received from the European Union. A similar study was implemented in 1996. The latest study showed that the tourism sector had a major impact on foreign exchange earnings, GDP, employment and government revenues. Up to 45% of foreign exchange earnings came from tourism, making tourism one of the leading earners of foreign exchange in Kenya, and challenging tea and horticulture for the number one spot.
Overall the expenditure from the sector amounted to nearly Ksh 100 billion in 2006; to contradict some long held beliefs that the money generated from tourism goes off shore, the study also proved that the majority of the money generated stays in Kenya, with only 12% leaving the country for the purchase of goods and equipment, compared to 18% in the mid 1960’s.